Customer Relationship Management is a business strategy for optimizing customer interactions. It helps in understanding your customers, their needs and requirements.

SAP CRM is a part of SAP business suite. It can implement customized business processes, integrate to other SAP and non-SAP systems, and help achieve CRM strategies.


SAP CRM can help an organization to stay connected to customers. This way organization can achieve customer expectations with the types of services and products that he or she actually needs.

It also helps to achieve 'Single face to customer', which means the customer get regular & actual information independent of channel through which he or she is contacting your company.

SAP CRM is embedded in the business environment of the SAP Business Suite.

Features of SAP CRM

•It is a part of SAP Business Suite to manage customer relationship.

•It supports all customer-focused business areas such as marketing, sales and service.

•It is implemented for different customer interaction channels, such as Interaction Centre, Internet, and mobile clients (hand-held devices like laptop, mobile, etc.).

•CRM Analytics, a component of SAP CRM, enables your organization to gather all relevant information about various key factors such as a customer and analyze this knowledgebase to incorporate insights into operational processes and strategic decision-making.

Course Benefits 

At the end of the course you will have a good knowledge of SAP CRM software, be able to work within SAP CRM team, take up roles as an SAP CRM Consultant, project Team member, Analyst, Trainer, End user or any CRM-related role.  

The following are included in this course:

 • Course Materials 

• Access to live SAP System

• Highly qualified and experienced SAP Consultant 



To join this course we expect you to already possess the following: 

• Tertiary education 

• Basic Knowledge of operating a computer

• Basic understanding of a business process 



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